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Activision CEO Suggests Skylanders Could Help Game

08/03/2012 Skylanders Giants News
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Skylanders Giants 360

Skylanders Giants



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Other GamePeople columnists have reviewed this from their perspective - huh?:
Family Gamer (Wii)
Reporting Gamer (Wii)
Family Podcast (Wii)

Skylanders Giants has been released on 360 and been provided for us to preview/review by the publisher.

Believe it or not we are still playing it. Here are some extracts of what we made of it in chronological order:

"The full Skylanders Giants list of figures (new/lightcore/giant/series 2) is now complete with all the characters having appeared online. The last few gaps were filled in by ToyWiz.com..."
- Family Gamer (Sat, 03 Nov 2012)

"As Skylanders Giants approaches we publish our interview with I-Wei Huang and Robert Leyland, respectively the talent behind the design for Skylanders characters and the brians behind invention of the portal..."
- Family Gamer (Fri, 01 Jun 2012)

Skylanders Giants 360 Release

08/03/2012 10:01

Eric Hirshberg, talking about Skylanders Giants, highlights how physical-product videogames lock in a role for retailers. This sort of merchandise could really help stores like Game and GameStation, who up to now only featured Skylanders figures in a limited way.

Hirshberg outlined how he saw things. "Skylanders can't be sold digitally, that's part of the reason you're seeing such excitement from our retail partners because there's an indispensible role fro the retailer in the process. Not only that, our best marketing tool is demonstration. If we can get kids to experience it we know it will capture their imagination."

A large part of this partnership has been with Toys R Us. "We want to get as many people to experience Skylanders first hand. Toys R Us did a great job of training staff so that walking into Toys R Us was like walking into Skylands."

This all led to Skylanders Spyro's Adventure being a top ten videogame of 2011. "Based on revenue of the games and the toys it pierced the top ten [2011] games. In this industry launching new intellectual property, the other nine fo the top ten are all sequels."

Written by Paul Govan

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Paul Govan writes the Reporting Gamer column.

"The problem with video game news is that there is so much of it. I've made it my task to sift out the noise and bring you news about games I think you should be excited about."

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